About Killer Ideas and Spiders Under the Bathroom

 

I hate to deal with killer ideas. There are people who are able to criticize any idea, even the adhesive. Myself they call sensible or realistic. After talking with them, I want to wipe with alcohol and drink cognac, disinfect to all inside and outside, so that the virus does not stick.

Talk to a man about his startup, the idea, even on already existing successful business - it is a minus 10 on luck, inspiration from minus 15, the same amount of optimism and a minimum of minus 30 minutes of lost working time.

This is not common sense and realism - is the rigidity of the brain, in the synopsis which, as between the snowdrifts, trodden path from one to the other negative, the movement is only for them. All failures are stored neatly in the halls of reason, dips and another epic feel that are in varying degrees predicted killer. He predicted, regardless, they asked him for advice or not, it was his familiar black guys or Ruby programmers from South Africa.

The killer always say - "I knew that they did not succeed! I immediately thought that ... "(and bring a couple of logical arguments why the idea was doomed to failure). Successful projects in his mind palace are not stored. And if in a conversation to remind about the positive examples, the killer would say - it "lucky" that "the economic situation was in favor of" or "a lot invested dough saved the situation," and followed "and yet different from you," so that friend, do not count on success.

Today, I try on the role of the villain - the killer ideas. Go!

What happens if in a philosophical mood to get out of the bathroom cat

The cat was time to take the medication, he looked at his watch and hid under the bathtub. While I was searching for it, in the light of a flashlight found in the far corner of the small family of spiders. Not tarantulas, small pets. Less than a centimeter in diameter. Apparently, they live there for a long time - several generations - because in the web but two live was three already dead.

They wove a rather large spider web, spent a Sofia saliva and effort. We do everything according to the rules and began to wait. But judging by the fact that spiders are not too thick, clients came to them infrequently.

All done "textbooks", but does not work. How so? Spiders think - bad we tried, and we were not lucky. I look at them from the side, and with a flashlight, I was quite obvious that it is not a bit of luck and diligence, and in incorrectly chosen place to live, and it, in turn, is connected with the comfort zone.

Spiders have chosen the safest place in the apartment, the last time there were removed when doing repairs. There they were not vacuumed, not crushed by accident or on purpose, it is dry and warm, everything is clear and familiar. But no customers. It has turned out that their target audience - lice, do not like to fly under the bathtub.

Spiders in the business like all other people.

Adjustment topics for startups, based on a "spider under the bathroom"

Planning to open an online store, choose a niche, maybe it's even a franchise. You think that the idea is doomed to success, because many such topics that you're only going to do, already rushing. You are subscribed to blogs and twitter entrepreneurs engaged in the same, in which things are going quite well. You read inspiring stories like the guys shot their project. Offhand, Moira ( podcast ), Foot in hand ( podcast ) - really cool examples.

When choosing a niche, think about where it will be implemented. If "a bath", as in the case described in the previous section, then think twice before you start.

Spend a mental experiment, imagine any of your role model (the same Mosigru), but in your city. Quick Start, or they also cheerfully children to succeed will have to move to Moscow?

Some would say that the online store is no difference where its customers are located. The Internet gives the opportunity to trade from any hole in all of the Russia because there are no boundaries. That's right, the Internet has no boundaries.

Site Administration city of Tver is in Amsterdam at the host DigitalOcean. Tver residents do not need a visa in order to check all the kindergarten :-) on this site.

The item that you sell through an online store, if it is a non-digital, will have to somehow deliver. When you start to monitor this issue, it appears that numerous delivery services operate from Moscow and St. Petersburg to the regions, but rather not. Not to mention the fact that the work across regions.

If the wholesale store, the transport companies - Baek, Business Line, and Zheldorekspeditsiya - a good option, but they are not suitable for the retail store.

Only Russian Post only hardcore and even a couple of Major Express courier-type services and the CPCR, which deliver not everywhere and / or very expensive. Of course, the lack of normal delivery methods have not doomed the project to failure, but it would be great to spoil the picture.

Then this: online store, working in my small town. Delivery by courier and self. Poppet? Probably yes. It sounds more realistic, but it depends on the store theme and many other factors. Similarly, I can say the online store "City sex-shop" - a stupid idea.

Ok, with shops understood. Go to the small-town Internet startups. What are now the most popular? Ideas city portals and city billboards, such as diminished over the past 5 years. Now trending bulletin boards and real estate projects.

The same method applied to professional and career growth

Finely swim? Maybe it's not you, and in shallow water where you live. High Flyers are not going, flying in the aviary. If you like the spider, can you do a good web, learn quickly, then seriously think about to change their place of residence. Even a very good web do not work well when there are not flying midges. But wherever they are, and the leaky web will catch more. The price of such a solution - the discomfort and risk, but the choice for someone you know (no, not for Lord Voldemort) themselves.